East Library


The EAST library offers the most pertinent publications on media viability and innovation in East Africa and beyond. Displaying sources of information relating to all five dimensions of media viability and more, it includes both regional and international studies, reports, books and fact-sheets for media practitioners, academics and policy makers alike. Standing on the shoulder of giants – Let’s start a conversation.

We are constantly updating the database. If you have a suggestion message us at info.icmediafutures[at]aku.edu


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51 Found


Media Viability in East Africa: Uganda

Media Viability in East Africa: Uganda

Published by: Media Futures East Africa
Author: Paul Kimumwe, Adolf Mbaine, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021
Uganda has diverse legacy media and a growing broadcast and online media space. This report, analysing the Ugandan media landscape along the five Media Viability indicators of DW Akademie, outlines the structural and societal conditions that have created an unfavourable media viability trend in the last years. Uganda’s NMOs are also likely to face increased obstacles in producing high-quality journalism from external factors such as political, economic, and social conditions in the near term.

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Media Viability in East Africa: Tanzania

Media Viability in East Africa: Tanzania

Published by: Media Futures East Africa
Author: Joyce Bazira, Abdallah Katunzi, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021
Politics continues to play a major role in Tanzania’s diverse and vibrant media landscape. There have been increased incidences of the government banning, suspending or fining news outlets broadcasting content deemed critical of the government. This report looks at the Tanzanian media landscape along the five Media Viability indicators by DW Akademie. The findings suggest that media capture and the socioeconomic/political conditions in Tanzania influence media content, journalistic quality and robust public engagement.

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Media Viability in East Africa: Kenya

Media Viability in East Africa: Kenya

Published by: Media Futures East Africa
Author: Haron Mwangi, Wilson Ugangu, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021

Kenya has a diverse, vibrant media system with a high internet penetration rate, literate society and fairly well-trained journalists. However, significant challenges to long-term viability remain. This report presents findings on the Kenyan media landscape along the five Media Viability indicators by DW Akademie. It indicates that increasing pressure from the private sector and government, changing audience consumption habits, and the need for new monetization strategies are among the biggest strategic obstacles facing Kenya’s news organisations.


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Reuters Institute Digital News Report 2021: Kenya

Reuters Institute Digital News Report 2021: Kenya

Published by: Reuters Instistute for the Study of Journalism, University of Oxford
Author: Newman, N., Fletcher, R., Schulz, A., Andı, S., Robertson, C.T., Kleis Nielsen, R. & Gicharu, C.
Year: 2021

Based on responses from an online survey of English-speaking online news users in Kenya the Reuters Institute Digital News Report highlights trends in the types of devices used for news consumption, as well as access and trust data for individual outlets. Particularly unique in Kenya is the relatively high level of trust in both media and social media oulets.


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Misinformation Policy in Sub-Saharan Africa

Misinformation Policy in Sub-Saharan Africa

Published by: University of Westminster Press
Author: Cunliffe-Jones, P., Diagne, A., Finlay, A., Gaye, S., Gichunge, W., Onumah, C., Pretorius, C. and Schiffrin, A.
Year: 2021

The two reports in this special issue examine policy towards misinformation in Sub-Saharan Africa. The first volume analyses school-based curricula around misinformation, whilst volume two investigates the changes made to laws and regulations related to ‘false information’ in eleven countries across Sub-Saharan Africa between 2016-2020.


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Safe. Strong. Viable. – The symbiosis between Media Viability and Media Safety

Safe. Strong. Viable. – The symbiosis between Media Viability and Media Safety

Published by: DW Akademie
Author: Aldenrath, P., & Jurrat, N.
Year: 2021

Based on interviews with journalists, media founders and managers from 4 countries of the Global South, this report investigates the link between media safety and media viability. In an era of increasing physical and digital attacks on journalists the study aims to look beyond individual safety trainings for journalists to identify new approaches to the complex factors influencing media safety.


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MediaDev Fundraising Guide

MediaDev Fundraising Guide

Published by: GFMD
Author: GFMD
Year: 2021

Covering 11 modules from identifying competitive advantages to budgeting and project staffing, the GFMD MediaDev Fundraising Guide is designed to help anyone seeking funding for media development or journalism support projects.The guide also includes a fundraising lexicon, common funders and current funding opportunities in the media development space.


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Kenyan media trends and predictions

Kenyan media trends and predictions

Published by: AKU Media Innovation Centre
Author: Awiti, A., Chege, N., & Owilla, H.
Year: 2020

What is the future of journalism? A report by the Media Innovation Centre at the Aga Khan University, Nairobi, bases its predictions on experts in the media industry. One focus is the intersection between technology, innovation and media viability. Interestingly, one prediction is that Kenyan media will begin offering expensively produced content to consumers for free.


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Yearbook on media quality in Tanzania

Yearbook on media quality in Tanzania

Published by: University of Dar es Salaam School of Journalism and Mass Communication
Author: Katunzi, A., Spurk, C.
Year: 2020

In their annual study analysing the state of the Tanzanian media quality, Katunzi & Spurk find that the overall quality of media reporting has declined, particularly in the print sector. In this study they take a closer look at the causes and consequences of this decline in quality – from a political, economic and newsroom perspective.


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Measuring beyond money: The Media Viability Indicators (MVIs)

Measuring beyond money: The Media Viability Indicators (MVIs)

Published by: DW Akademie
Author: Moore, L., Hollifield, A., Jurrat, N., & De Roy, G.
Year: 2020

Embracing the concept of Media Viability is key to adapting to the ever-changing media landscape. But how does one assess if they are on the right trajectory to viability? DW Akademie formulated Media Viability Indicators (MVIs) that consider the politics, economy, content and expertise, technology, and the community the media is serving. The MVIs assist in devising new strategies that can lead to growth and most importantly, viability.


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The state of press freedom in Uganda

The state of press freedom in Uganda

Published by: International Journal of Communication
Author: Cohen, M., & McIntyre, K.
Year: 2020

According to the 2020 World Press Freedom Index, Uganda is ranked position 125 out of 178. A study suggests that social responsibility comes before media rights and freedoms, and so the media must accept government-imposed restrictions. The paper also discovered that although government policy allows for media liberalization, it does not condone media houses creating critical content.


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Digital News Report 2020: Kenya

Digital News Report 2020: Kenya

Published by: Reuters Institute for the Study of Journalism, University of Oxford
Author: Newman N., Fletcher, R., Schulz, A., Andı, S., Kleis Nielsen, R., & Gicheru, C.
Year: 2020

Kenya’s media industry is one of Africa’s most robust and competitive. But how does it compare to the rest of the world? A Reuters Institutes’ annual survey sheds light on the Kenyan media market. It identifies the reach of the key media brands, social media usage, consumer habits and trust levels in the East African country as compared to 40 other nations across the globe.


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