East Library


The EAST library offers the most pertinent publications on media viability and innovation in East Africa and beyond. Displaying sources of information relating to all five dimensions of media viability and more, it includes both regional and international studies, reports, books and fact-sheets for media practitioners, academics and policy makers alike. Standing on the shoulder of giants – Let’s start a conversation.

We are constantly updating the database. If you have a suggestion message us at info.icmediafutures[at]aku.edu


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44 Found


Media Viability in East Africa: Uganda

Media Viability in East Africa: Uganda

Published by: Media Futures East Africa
Author: Paul Kimumwe, Adolf Mbaine, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021
Uganda has diverse legacy media and a growing broadcast and online media space. This report, analysing the Ugandan media landscape along the five Media Viability indicators of DW Akademie, outlines the structural and societal conditions that have created an unfavourable media viability trend in the last years. Uganda’s NMOs are also likely to face increased obstacles in producing high-quality journalism from external factors such as political, economic, and social conditions in the near term.

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Media Viability in East Africa: Tanzania

Media Viability in East Africa: Tanzania

Published by: Media Futures East Africa
Author: Joyce Bazira, Abdallah Katunzi, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021
Politics continues to play a major role in Tanzania’s diverse and vibrant media landscape. There have been increased incidences of the government banning, suspending or fining news outlets broadcasting content deemed critical of the government. This report looks at the Tanzanian media landscape along the five Media Viability indicators by DW Akademie. The findings suggest that media capture and the socioeconomic/political conditions in Tanzania influence media content, journalistic quality and robust public engagement.

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Media Viability in East Africa: Kenya

Media Viability in East Africa: Kenya

Published by: Media Futures East Africa
Author: Haron Mwangi, Wilson Ugangu, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021

Kenya has a diverse, vibrant media system with a high internet penetration rate, literate society and fairly well-trained journalists. However, significant challenges to long-term viability remain. This report presents findings on the Kenyan media landscape along the five Media Viability indicators by DW Akademie. It indicates that increasing pressure from the private sector and government, changing audience consumption habits, and the need for new monetization strategies are among the biggest strategic obstacles facing Kenya’s news organisations.


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Kenyan media trends and predictions

Kenyan media trends and predictions

Published by: AKU Media Innovation Centre
Author: Awiti, A., Chege, N., & Owilla, H.
Year: 2020

What is the future of journalism? A report by the Media Innovation Centre at the Aga Khan University, Nairobi, bases its predictions on experts in the media industry. One focus is the intersection between technology, innovation and media viability. Interestingly, one prediction is that Kenyan media will begin offering expensively produced content to consumers for free.


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Measuring beyond money: The Media Viability Indicators (MVIs)

Measuring beyond money: The Media Viability Indicators (MVIs)

Published by: DW Akademie
Author: Moore, L., Hollifield, A., Jurrat, N., & De Roy, G.
Year: 2020

Embracing the concept of Media Viability is key to adapting to the ever-changing media landscape. But how does one assess if they are on the right trajectory to viability? DW Akademie formulated Media Viability Indicators (MVIs) that consider the politics, economy, content and expertise, technology, and the community the media is serving. The MVIs assist in devising new strategies that can lead to growth and most importantly, viability.


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The state of press freedom in Uganda

The state of press freedom in Uganda

Published by: International Journal of Communication
Author: Cohen, M., & McIntyre, K.
Year: 2020

According to the 2020 World Press Freedom Index, Uganda is ranked position 125 out of 178. A study suggests that social responsibility comes before media rights and freedoms, and so the media must accept government-imposed restrictions. The paper also discovered that although government policy allows for media liberalization, it does not condone media houses creating critical content.


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Digital News Report 2020: Kenya

Digital News Report 2020: Kenya

Published by: Reuters Institute for the Study of Journalism, University of Oxford
Author: Newman N., Fletcher, R., Schulz, A., Andı, S., Kleis Nielsen, R., & Gicheru, C.
Year: 2020

Kenya’s media industry is one of Africa’s most robust and competitive. But how does it compare to the rest of the world? A Reuters Institutes’ annual survey sheds light on the Kenyan media market. It identifies the reach of the key media brands, social media usage, consumer habits and trust levels in the East African country as compared to 40 other nations across the globe.


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Local radio stations in Africa: Sustainability or pragmatic viability?

Local radio stations in Africa: Sustainability or pragmatic viability?

Published by: Centre for International Media Assistance (CIMA)
Author: Myers, M., & Harford, N.
Year: 2020

Local radio continues to play a crucial role in sub-Saharan Africa. But how viable is local radio? A case study conducted on eight local radio stations in Uganda and Zambia seeks to shed light on how such ventures can move towards financial viability without compromising their editorial independence to political pressure or donor influence.


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A research agenda for media economics: Media sustainability

A research agenda for media economics: Media sustainability

Published by: Northampton, MA: Edward Elgar Publishing
Author: Hollifield, C. A. In (Albarran, A., (Ed.).
Year: 2019

Media Viability is and will remain a trending catchphrase for the foreseeable future. A lot of research has gone into Media Viability as media experts seek to unravel why it has become critical for media stakeholders to pursue viability. They dig into how digital technology has helped to outline the economic characteristics of media content and how that differs from the economics of consumers.


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“As long as I am quiet, I am safe”: Threats to independent media and civil society in Tanzania

“As long as I am quiet, I am safe”: Threats to independent media and civil society in Tanzania

Published by: Human Rights Watch (HRW)
Author: Nyeko, O.
Year: 2019

Interviewing reporters, newspaper editors and staff of NGOs in Dar es Salaam, Zanzibar, Arusha, Ilindi and Mwanza, HRW documents restrictions media and civil society across Tanzania mainland and Zanzibar are facing both through legislative changes and active forms of repression through the government.


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Protecting journalists and the media: East African citizens’ views on media freedom

Protecting journalists and the media: East African citizens’ views on media freedom

Published by: Taweza
Year: 2019

Marking the International Day to End Impunity for Crimes Against Journalists, Taweza outlines results from their survey of citizens in Tanzania, Kenya and Uganda on their analysis and needs with respect to journalistic freedom.


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Afican Media Barometer: A Home-grown analysis of the media landscape in Tanzania

Afican Media Barometer: A Home-grown analysis of the media landscape in Tanzania

Published by: Friedrich Ebert Stiftung
Year: 2019

Providing a self-assessment through civil society and media practitioners, the AMB Tanzania 2019 looks at the freedom of expression, broadcast regulation, diversity of the media landscape and professional media standards in the country, focusing on the years running up the the 2020 elections.


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