The EAST library offers the most pertinent publications on media viability and innovation in East Africa and beyond. Displaying sources of information relating to all five dimensions of media viability and more, it includes both regional and international studies, reports, books and fact-sheets for media practitioners, academics and policy makers alike. Standing on the shoulder of giants – Let’s start a conversation.
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Kenya has a diverse, vibrant media system with a high internet penetration rate, literate society and fairly well-trained journalists. However, significant challenges to long-term viability remain. This report presents findings on the Kenyan media landscape along the five Media Viability indicators by DW Akademie. It indicates that increasing pressure from the private sector and government, changing audience consumption habits, and the need for new monetization strategies are among the biggest strategic obstacles facing Kenya’s news organisations.
What is the future of journalism? A report by the Media Innovation Centre at the Aga Khan University, Nairobi, bases its predictions on experts in the media industry. One focus is the intersection between technology, innovation and media viability. Interestingly, one prediction is that Kenyan media will begin offering expensively produced content to consumers for free.
Embracing the concept of Media Viability is key to adapting to the ever-changing media landscape. But how does one assess if they are on the right trajectory to viability? DW Akademie formulated Media Viability Indicators (MVIs) that consider the politics, economy, content and expertise, technology, and the community the media is serving. The MVIs assist in devising new strategies that can lead to growth and most importantly, viability.
According to the 2020 World Press Freedom Index, Uganda is ranked position 125 out of 178. A study suggests that social responsibility comes before media rights and freedoms, and so the media must accept government-imposed restrictions. The paper also discovered that although government policy allows for media liberalization, it does not condone media houses creating critical content.
Kenya’s media industry is one of Africa’s most robust and competitive. But how does it compare to the rest of the world? A Reuters Institutes’ annual survey sheds light on the Kenyan media market. It identifies the reach of the key media brands, social media usage, consumer habits and trust levels in the East African country as compared to 40 other nations across the globe.
Local radio continues to play a crucial role in sub-Saharan Africa. But how viable is local radio? A case study conducted on eight local radio stations in Uganda and Zambia seeks to shed light on how such ventures can move towards financial viability without compromising their editorial independence to political pressure or donor influence.
Media Viability is and will remain a trending catchphrase for the foreseeable future. A lot of research has gone into Media Viability as media experts seek to unravel why it has become critical for media stakeholders to pursue viability. They dig into how digital technology has helped to outline the economic characteristics of media content and how that differs from the economics of consumers.
Interviewing reporters, newspaper editors and staff of NGOs in Dar es Salaam, Zanzibar, Arusha, Ilindi and Mwanza, HRW documents restrictions media and civil society across Tanzania mainland and Zanzibar are facing both through legislative changes and active forms of repression through the government.
Marking the International Day to End Impunity for Crimes Against Journalists, Taweza outlines results from their survey of citizens in Tanzania, Kenya and Uganda on their analysis and needs with respect to journalistic freedom.
Providing a self-assessment through civil society and media practitioners, the AMB Tanzania 2019 looks at the freedom of expression, broadcast regulation, diversity of the media landscape and professional media standards in the country, focusing on the years running up the the 2020 elections.