Marketing for Media Startup – why it matters

The success you achieve with your media startup business will heavily rely on your reputation as a trustworthy company, and as Nandi Mwiyombella writes, it will also open a new window for customers and potential investors.

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  by: Nandi Mwiyombella   |   30-Jan-23

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Media Innovation Centre partners with Mozilla to launch Pocket



The partnership will also ensure that local content is curated and distributed to better optimize the product and meet the needs of Kenyan online users.

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  by: Caleb Chuma   |   30-Jun-22

The symbiosis between Media Viability and Media Safety

This report investigates the link between media safety and media viability.

  by: DW Akademie   |   23-Sep-21

Misinformation Policy in Sub-Saharan Africa

The two reports examine policy towards misinformation in Sub-Saharan Africa.

  by: University of Westminster Press   |   23-Sep-21





That’s why I think today is such a great space for us to sit back and reflect on the questions that could help us shape the kind of journalism that we want to see in our local and global community.

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  by: Caleb Chuma
  07-Dec-22



The report specifically analysed eight major variables which include: newsroom structure and resources, media ownership and business models, organisational capacity, innovation culture, journalism culture, financial trends and results, content quality and COVID-19.

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  by: Caleb Chuma
  04-Nov-22



Mudi, in her role as Media Council of Kenya regional coordinator in charge of Mombasa(covering the entire coastal region), has found herself at the forefront in advocating and fighting to protect journalists’ rights, culminating in her being awarded for her peace efforts in the run-up and during the 2022 general elections in Kenya.

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  by: Isaac Swila
  12-Oct-22



The 2022 general elections have been mentally draining for journalists, some of whom have had to stay on the campaign trail for over a year. Others have had to toy with the tough call of managing teams in the newsroom. East Site’s Isaac Swila and political writer Rawlings Otieno recount their experiences

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  by: Isaac Swila
  14-Sep-22



What role did social media influencers play in the election? What voice did they give in political discourses during and around the election period? And to what extent did political candidates involve the influencers in marketing their manifestos to sway votes in their favour? East Site writer Steven Omondi unpacks the details

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  by: Steve Omondi
  29-Aug-22



The media industry is experiencing enormous transformation as new digital trends emerge. With the vast opportunities that the digital space offers, media owners and content producers must deliberately adapt to how the audience consumes content.

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  by: Moses Mutente
  27-Aug-22






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