East Library


The EAST library offers the most pertinent publications on media viability and innovation in East Africa and beyond. Displaying sources of information relating to all five dimensions of media viability and more, it includes both regional and international studies, reports, books and fact-sheets for media practitioners, academics and policy makers alike. Standing on the shoulder of giants – Let’s start a conversation.

We are constantly updating the database. If you have a suggestion message us at info.icmediafutures[at]aku.edu


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Measuring news media sustainability: Towards a global barometer

Measuring news media sustainability: Towards a global barometer

Published by: Innovation Research Group LTD
Author: Nel, F., & Milburn-Curtis, C.
Year: 2018

Progress or regress is best explained when there is a standard tool for measuring. The proposed annual Media Sustainability Barometer (MSB) is a tool to measure and monitor the sustainability of the media ecosystem. This quantitative index will be able to estimate how the media environment impacts on other spheres of society, including those identified in the UN Sustainable Development Goals.


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Community radio in a commercial broadcasting landscape: Kenya’s Koch FM

Community radio in a commercial broadcasting landscape: Kenya’s Koch FM

Published by: Intellect Radio Journal: International Studies in Broadcast & Audio Media
Author: Kimani, R.
Year: 2017

Kenya may boast a vibrant radio broadcast environment but one that still faces sustainability challenges. Conflicting ideals sometimes play out between producers and audiences in a community broadcasting context. In exploring these different viewpoints and using Koch FM as a case study, the survey highlights the shifting audience expectations facing community radio in Kenya.


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Pathways to media reform in Sub‑Saharan Africa: Reflections from a regional consultation

Pathways to media reform in Sub‑Saharan Africa: Reflections from a regional consultation

Published by: Centre for International Media Assistance (CIMA)
Author: Wasserman, H., & Benequista, N.
Year: 2017

Media and governance experts from sub-Saharan Africa met in 2017 to discuss pathways to media reform. They identified four objectives that include solidarity for independent media and civic space, financial sustainability of media outlets, the influence of African media stakeholders in digital policies and debates, and improved media literacy and professionalism.


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Inflection point – impact, threats, and sustainability: A study of Latin American digital media entrepreneurs

Inflection point – impact, threats, and sustainability: A study of Latin American digital media entrepreneurs

Published by: Sembra Media
Author: Warner, J. & Lastrebner, M.
Year: 2017

Digital media entrepreneurs are transforming media in Latin America. Apart from producing news, they generate change by defending human rights and exposing corruption. However, journalists also face violent threats to discourage them from reporting on specific topics and people, a study reveals. It recommends growing audience to increase revenue and customer loyalty to inspire donations.


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Media feast, news famine: Ten global advertising trends that threaten independent journalism

Media feast, news famine: Ten global advertising trends that threaten independent journalism

Published by: Centre for International Media Assistance (CIMA)
Author: Foster, M.J.
Year: 2017

When global media brands enter local markets, they restructure advertising markets that favour state-funded media over local media. The ubiquitous spread of smartphones and digital media has enabled real-time news, user-created content and commentary. However, there is a lack of credible independent nationally-focused news reporting. What are the ten factors that alter the media market place?


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Strengthening Kenyan media: Exploring a path towards journalism in the public interest

Strengthening Kenyan media: Exploring a path towards journalism in the public interest

Published by: Reboot & Omidyar Network.
Author: Harwood, A., Herrick, E. & Ugangu, W.
Year: 2017

Kenya’s independent media has long grappled with shrinking donor support, skills and capacity shortfalls, and government restraints. An extensive report suggests strengthening the capacity of journalists and connecting them to civil society and new partnerships. Last but not least, coming up with solutions to shield journalists from government intimidation and influence.


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What is sustainable journalism? Integrating the environmental, social, and economic challenges of journalism

What is sustainable journalism? Integrating the environmental, social, and economic challenges of journalism

Published by: Peter Lang Publishing Inc.
Author: Berglez, P., Olausson, U., & Ots, M. (Eds).
Year: 2017

Our modern world faces serious challenges which include climate change, economic disparities, and technological deficits, among others. A group of scholars from around the world have been working on how journalists can address these global threats sustainably and at the same time, become part of the solution.


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How to lead innovation and still keep the newsroom working

How to lead innovation and still keep the newsroom working

Published by: Oxford Reuters Institute Study of Journalism
Author: Seuri, V.
Year: 2016

What makes a successful newsroom? A study that looked at three major news sources; The Guardian, The Independent, and Buzzfeed, found that innovation is critical to adapting news media in a changing world. Being innovative means the ability to communicate and listen, set clear goals and share them with your team. The survey also suggests knowing one’s strength and your audience.


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A non-profit approach to market-driven journalism challenges in Uganda: A case study of Uganda Radio Network

A non-profit approach to market-driven journalism challenges in Uganda: A case study of Uganda Radio Network

Published by: Oxford Reuters Institute Study of Journalism
Author: Tumusiime, J.
Year: 2016

Uganda’s media is threatened by the challenging economic and political environment, as well as the rise of social media. A report published by Reuters Oxford Institute suggests that a non-profit approach to journalism could be a solution. The Ugandan Radio Network is one example. Funded by European countries, it has become a success story on the non-profit approach to Media Viability.


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Information – education – participation: Media use among youth in Uganda

Information – education – participation: Media use among youth in Uganda

Published by: DW Akademie
Author: Fiedler, A., & Meyen, M.
Year: 2016

Radio remains the most popular medium of communication among Uganda’s youth, according to a study. The same survey found that smartphone is rapidly changing how people access the internet. Respondents that were less educated and low-income people placed more trust in local state-run media, whereas more educated higher-income groups were more likely to trust the foreign press, the study found.


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Digital innovation library

Digital innovation library

Published by: DW Akademie
Year: 2016

Stories are all around us. Unfortunately, some stories “disappear” due to a lack of archives. As part of the solution, the DW Akademie Innovation Library is a digital interactive platform for showcasing projects from across Africa, Asia, Middle East and Latin America. These projects – about 40 of them- are using digital technologies to advance freedom of expression and access to information.


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Digital lives in Ghana, Kenya & Uganda 2015

Digital lives in Ghana, Kenya & Uganda 2015

Published by: Caribou Digital Publishing
Author: Bailur, S., Donner, J., Locke, C., Schoemaker, E., & Smart, C.
Year: 2015

Internet access and smartphones have revolutionized the way young Africans consume media. A report based on interviews with experts in Information and Communications Technologies for Development, ICT4D for short, seeks to understand and bridge the digital divide between the young “haves” and “have nots” in Kenya, Uganda, and Ghana.


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