The AKU GSMC Media Innovation Centre (MiC), together with its partner DW Akademie, is excited to expand its offers for media innovators and invites the best and brightest media minds from Kenya, Uganda and Tanzania to join our 2022 Media innovation Centre Community program.

The 12-month training program provides a unique training cycle for 30 media startups or individuals , designed to meet the needs of media enthusiasts, innovators and practitioners, mentorship engagements and the opportunity to gain a $1000 grant to further develop your public-interest media idea. Aligned to our flagship Innovator-in-Residence program, being part of the Innovator Community of the MiC gives members access to our one-of-a-kind network of media innovators in the region, and those that seek to support them.

Who is the programme aimed at / Who is eligible ? We want to support innovators working on new ideas that promote access to high-quality, public-interest journalism – particularly in rural areas in Tanzania, Uganda and Kenya.

Specifically, we are looking for media solutions that improve access to information, public dialogue and participation for rural communities considering the great linguistic diversity, potentially low connectivity, limited access to professional news media and low literacy rates. Projects producing content in any East African language are welcome to apply – though applications must be submitted in English or Swahili.

The program is geared towards early-stage media start-ups, they could be team lead or an individual who are looking to pave their way in the media landscape. Both individuals and teams are eligible to apply. No formal registration is required.

Trainers Profiles


Cedric is a creative entrepreneur who runs a content studio and marketing agency that services clients across Sub-Saharan Africa. He also consults with creatives, creators, corporates and NGOs on matters digital, strategy, branding and management. 

Cedric Nzomo

Audience Engagement


Liz Lenjo is the Founder and Managing Consultant of MYIP Legal Studio. She specialises in Intellectual Property, Entertainment, Media, and Fashion Law.

Liz Lenjo

IP / Media Ethics


Kitawa Wemo is the founder of an impact venture builder for early stage entrepreneurs, MAMA Social Ventures. She also currently manages Africa’s first Assistive Tech Accelerator, Innovate Now. 

Kitawa Wemo



Brian is the Human Centered Design (HCD) Lead for Made by People, a product design & dev consulting firm leveraging HCD & agile software development to build impactful products and services for Africa. 

Brian Ngaira

HCD Trainer


Victor is a coach and trainer who has helped professionals and entrepreneurs gain fresh perspectives to purpose, problems, performance, personal development, and positive progress in life and their careers. 

Victor Omollo

Leadership Coach and Trainer


Emilly Comfort Maractho is a Researcher, Policy Analyst, Journalist, and Media Studies Scholar. She is the Director, Africa Policy Centre (APC), Senior Lecturer of Journalism and Media Studies at Uganda Christian University, and Columnist at the Daily Monitor Newspaper.

Emilly Comfort Maractho



Mike Wanyama Chebusiri is a seasoned multimedia practioner of more than 25 years as content producer, Editor, Consultant and journalists’ trainer and coach. 

Mike Wanyama Chebusiri


Bernard Mwinzi is the Managing Editor, Weekend Editions at the Nation Media Group in Nairobi, Kenya. He is also the editor of the Health and Science desk at the Group, where he leads a team of multimedia reporters to generate content for company’s platforms in Kenya, Uganda and Tanzania. 

Bernard Mwinzi


Michael is the Program Director Refractory at Clarke International University. Michael is also the ICDL Africa Country Manager for Uganda. He is passionate and practices Leadership Development, Business Technology Strategy and Business Advisory services. 

Michael Niyitegeka


Simon has actively been part of the Tanzanian innovation ecosystem since 2013. He has managed various innovation and development projects from the design to implementation and evaluation stages through organizations such as She Codes for Change, Powering Potential, Dar es Salaam Global shapers Hub and until recently, the Human Development Innovation Fund (HDIF). 

Mtabazi Simon


Gustavo Faleiros is the Environmental Investigations Editor for the Pulitzer Center, where he coordinates the Rainforest Investigations Network (RIN). Based in São Paulo, Brazil, he is an environmental journalist and media consultant specialising in data-driven journalism and digital projects. 

Gustavo Faleiros

Grant Writing for Media Startups