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Media Viability in East Africa: Kenya



Media Viability in East Africa: Kenya
Published by: Media Futures East Africa
Author: Haron Mwangi, Wilson Ugangu, Rose Kimani, Hesbon Hansen Owilla and Njeri Wanjiru
Year: 2021

Kenya has a diverse, vibrant media system with a high internet penetration rate, literate society and fairly well-trained journalists. However, significant challenges to long-term viability remain. This report presents findings on the Kenyan media landscape along the five Media Viability indicators by DW Akademie. It indicates that increasing pressure from the private sector and government, changing audience consumption habits, and the need for new monetization strategies are among the biggest strategic obstacles facing Kenya’s news organisations.


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