Media Viability Expert Database


Hatibu Yusuph Madudu

Hatibu Yusuph Madudu

MV focus area: Community, Content
Field of Expertise: Content Development, Public Interest Journalism
Language: English, Swahili
Country: Tanzania


Hatibu Madudu is proficient and familiar with Radio, Television and Film Production holding different titles as Content Director, Content producer, Writer and Film Director. He has overseen various projects from conception to production: notably, BBC MEDIA ACTION TANZANIA for HABAHABA, the radio program under governance project (Content Producer), Haak Neel Production (T) Ltd for Tanzania National Parks, Radio and Tv Programs (Senior Content Producer), Property and Business Formalisation Program under United Republic of Tanzania President Office, Radio and Tv Programs (Senior Content Producer), producing 10 Episodes of Tafakari Time, an advocacy program aimed at advocating for education policy in Tanzania based on the challenges and realities of education system on the ground (Senior Content Producer), Producing 25 Minutes and 15 Minutes Documentaries on Reforms of Judiciary of Tanzania, focusing on Infrastructure Development and ICT (Senior Content Producer/ Director), among others.

As a Social worker by profession & a film maker by ambition, Hatibu Madudu made his Director debut by writing and directing a short film “Sukari” which aim is to trigger the conversation on the first three Sustainable Development Goals through addressing youth economic hardship and the choices they opt to make. Sukari had its world premiere on the 21st Zanzibar International Film Festival in 2018 and was nominated to several International Festival Including The 26th Pan African Film and Television Festivals of Ouagadougou (Fespaco) 2019 and other festivals in Kenya, South Africa, Zimbabwe and Nigeria.

Working with Tanzania Bora Initiative, Hatibu Madudu has been able to conduct multiple media production trainings with reference to Sauti Mpya Project. Under Sauti Mpya Project, Tanzania Bora Initiative brought together the recruited 60 young journalists from Kigoma, Mbeya and Mtwara to a capacity building training on media production skills. This group is now aware and competent on Unique selling points and three major pillars of media which are Production, Distribution & Audience and they are recently in co-creation session with Hatibu Madudu on redefining the story telling technics through the use of fiction formats to report true events based on human rights issues.

Hatibu Madudu is part of the Media Viability Consultancy programme developed by TMF and DW Akademie promoting broader understanding and application of the media viability concept to media development in Tanzania through training, coaching, mentoring and other forms of media sector capacity building as well as through media sector research. Recently he has visited three community radio stations, Dodoma fm in Dodoma city, Afya radio in Mwanza city and Mazingira fm at Bunda district in Mara region. Having understood the challenges of all community radio stations mentioned above, he is now preparing to work on part time basis as a consultant to Mazingira fm helping them to overcome their challenges and become viable.

 

What motivates you to be part of the Media Viability ecosystem?

I believe in media for social impact, I have seen how media can be a powerful tool for social transformation, change and contribute in sustainable development. Having produced multiple media format for social change I believe that social impact out of media content can be well achieved if the media have capacity in all five areas of media viability. Through that these community media house will be able to cover the costs of production, salaries, allowance as well as other incentives, they will be able to retain and develop the employees/journalist career wise, they will be able to operate without facing legal and political challenges on their community, they will be able to keep up to date with the rapids changes of technology which most of the time acts positively to them if they are creative enough to use technology as a solution to most of their challenges and they will be able to practice public interest journalism if they are well equipped with knowledge, skills and technics to produce content with purposes that are relevant to their target audience.

 

What impact do you want to make in the media sector?

I’m a social worker by profession and a storyteller by ambition. I have decided to use Media and Fiction storytelling technics (Drama and Documentaries) to address matters on different issues pertaining the society, this act granting me the opportunity to produce the powerful behaviour changing and impactful stories since I do understand sociological theories and how to use them as a key of analyzation on different agendas within the society. My approach is to enable media organisations to develop new revenue streaming channels derived by creative content and talent monetisation, this approach is very promising for both revenue and audience generation.

 

What can media organisations as beneficiaries expect when working with you?

Media organisation should produce with purpose, and to produce with purpose is to understand their audience and put them at the core of their creation process. Working with me, media organisations should expect sharpening their unique selling proposition, widening their understanding of multiple media formats/ genre and gaining new storytelling skills & techniques that will enable them to produce impactful powerful stories that resonate with their target audience.




TAGGED WITH:

Human Centered Design

Media content production

Media for social impact

Public interest journalism

Storytelling




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