Daniel Muteti Jnr is a multimedia practioner with eight years of experience working as a continuity presenter at ECN radio, Ghetto FM and currently at Ruben FM. He is also a studio technical operator at Ruben FM and has worked for the Standard Group Limited on the same capacity. Muteti is also a project manager with AGJK where he runs the programs docket.
He is currently working as a media viability consultant improving small and medium media houses’ operational capacity. Muteti is a powerful force in the workplace as he uses his positive energy and attitude to encourage others become better at what they are doing in order to succeed. Muteti is inspired by building platforms for journalists to showcase their talents. He enjoys swimming and cycling during his free time.
What motivates you to be part of the Media Viability ecosystem?
Having worked for community media for the past seven years and the mainstream media, I have gained massive expertise of the Kenyan media sector and it’s impact on local communities and the general Kenya citizenry. With a rapidly changing media environment accelerated by constant technological changes and the digital switchover, media outlets have been slowly adjusting the digital disruption. With changing consumer insights, evolving audience profiles, emerging digital trends and disruptions by the Covid-19 pandemic, media outlets need to adjust their business models in order to remain viable. |
What impact do you want to make in the media sector?
With my operational experience from both mainstream and community media, I would like to impact the way media outlets engage their audiences better understanding their needs and serve them better. I look forward to impart skills on better audience analysis, content prototyping and objective delivery to engage a vibrant audience. I also look forward to strengthening the human resource especially in community(small and medium) media outlets. |
What can media organisations as beneficiaries expect when they work with you?
Media organizations working with me will benefit in a number of ways. The media houses will be able to better understand their audiences by building clear audience profiles based on Human Centered Design (HCD) fully involving the targeted audiences. The outlets will also be able to prototype and design ideas based on HCD concepts. They will also be able to handle their human resource better, having a highly motivated staff helping media outlets engage better, while they will increase their understand of their place in the digital media landscape, adopting audience and subscription models that help the outlet remain viable, or adopt new digital tools that help news rooms better manage their daily work. |