Media Viability Expert Database


Maureen Mudi

Maureen Mudi

MV focus area: Community, Content, Economics, Technology
Field of Expertise: Finance, Media Management, Mobile Reporting
Language: English, Swahili
Country: Kenya


Maureen Mudi is a communication specialist with experience spanning 18 years. She has worked for several national and international media houses, an experience that is critical for media sustainability in newsrooms. She has worked for Standard Newspaper, Baraka FM. She was the chief correspondent/regional head for The Star newspaper-Radio Africa Group, from 2012 until 2021 February, before joining Media Council of Kenya, as the regional coordinator for Coast. She is a media trainer, mentor, and a Media Viability Consultant with DWA, where she is involved in the training of small and medium media houses. She has trained specifically on Basic Human Resource, Basic Accounting and Financial Modelling and has also been on the ToT E-Training, Mentoring programs under DW. Others are Digital Trends in the newsroom, Audience Research and Content prototyping.

Maureen has a diploma in Mass Communication and a Degree in Development Studies-2015. She has been an exchange program participant under the Norwegian, Fredskorpset program, in which the Association of Media Women in Kenya sent her to work at Uganda Media Women Association-2006. She is an alumnus of the professional fellows under the International Centre for Journalists, where she was at the United States (Washington DC and Minnesota) in 2013, in the program funded by the US state department. Maureen has been a Commonwealth election observer and part of the mission team to Malawi, as a media expert in 2014.

 

What motivates you to be part of the Media Viability ecosystem?

I believe in creating and focusing on improving systems that work for an organisation, in order to bring change and improvement, as we work towards adjusting in an ever revolving media environment, especially during crisis periods.

 

What impact do you want to make in the media sector?

I want to help in media viability strategies that would help media houses in the wake of the digital transformation that has disrupted business models and changed consumer habits. I would be privileged to work with them in certain dimensions including; content, technology, economics and organization.

 

What can media organisations as beneficiaries expect when they work with you?

Together with media managers, employees, we can map out best practices and work on tools that will enable them attract more revenue for their stations, nd improve, using the assets at their disposal.




TAGGED WITH:

Human Centered Design

sound financial systems

Storytelling

well packaged content




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