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Ugandan Newspapers struggle to find readers; revenues weaken as advertisers look for cheaper alternatives. Can our newspapers survive the next 10 years?



Ugandan Newspapers struggle to find readers; revenues weaken as advertisers look for cheaper alternatives. Can our newspapers survive the next 10 years?
Published by: CEO East Africa Magazine
Author: Kyamutetera, M.
Year: 2019

No more Ugandan newspapers by 2029, that’s according to a projection by media experts. They argue that Ugandan newspapers are reliant on advertising revenue as opposed to circulation revenue. Lower circulation, increased advertisement costs, fewer distribution channels, increased internet consumption, and competition amongst media groups will contribute to the downfall of Ugandan print media.


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