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Measuring beyond money: The Media Viability Indicators (MVIs)



Measuring beyond money: The Media Viability Indicators (MVIs)
Published by: DW Akademie
Author: Moore, L., Hollifield, A., Jurrat, N., & De Roy, G.
Year: 2020

Embracing the concept of Media Viability is key to adapting to the ever-changing media landscape. But how does one assess if they are on the right trajectory to viability? DW Akademie formulated Media Viability Indicators (MVIs) that consider the politics, economy, content and expertise, technology, and the community the media is serving. The MVIs assist in devising new strategies that can lead to growth and most importantly, viability.


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