Swichi is a program that helps small-medium media houses rethink their business models and create alternative revenue streams by adopting existing, emerging, and future technologies. Clients (advertisers) want to work with media houses with wide coverage through multiple platforms; they also want data about the reach and impact of their campaigns, forcing media houses to go digital. However, most SMMH are unprepared for these changes, and few have taken an aggressive approach of going digital without a clear understanding of digital media business models and the overall business landscape. The consequence is a negative effect of digital transformation which causes loss instead of generating more revenue. The program will work with media houses to ensure successful digital transformation that results in better business models and more revenue streams.