Jeridah Andayi is a Kenyan media personality with experience of over 20 years in radio. A trained journalist from Kenya’s leading media college Kenya Institute of Mass Communication, Jeridah also holds a bachelor’s degree in social studies and political science and post graduate degree in communication and media studies from the University of Nairobi. She is commited to media sustainability in Kenya through a mentorship programme for media students coordinated by the Association of Women in Radio and TV IAWRT and funded by the U.S Embassy in Kenya. Jeridah is privilegded to have gone through the Women In News one year mentorship programme that focuses on empowering women in media to lead and mentor others and is also an alumni and member of the alumni council of the U.S based How Women Lead Network. She is currently the station manager and breakfast show host at Radio Citizen, Kenya’s leading FM station by reach, audience and revenue.
|What motivates you to be part of the Media Viability ecosystem?
I would like to see the media grow audiences and revenues in the digital age. I have witnessed first hand the challenge that media houses are faced with in attracting and maintaining audiences and making profits with digital platforms, who are the biggest competitor. I have gone through the training by DW Akademie on Media Viability and I am committed to pass this message to media houses to help them stay afloat.
|What impact do you want to make in the media sector?
I want to make media houses produce good and relevant content for their audiences. Content that is attractive to listen to and that creates positive impact in society. I want to help media houses to understand their audiences and the needs of those audiences.
|What can media organisations as beneficiaries expect when they work with you?
Media houses can expect taht I will share my experience from being part of a asuccessful brand while also sharing knowledge on how to create content that is attractive to the audience and clients both on air and online.