To keep your start-up growing and take it to the next level, most start-ups will need to secure additional funding. Here is where investors, grant money and debt step in. But how can you identify the right funding streams for your media idea?
At its simplest, you can either raise funds by trading your start-ups shares to an investor in return for cash (equity), by finding public or philanthropic funds (grants), or by taking loans from financial institutions (debt). Each has pros and cons. Having clarity on how much money you need, what you need it for when you need it by, and who you can realistically source it from will become one of the main activities of a start-up CEO in the media landscape in Africa.
Trainer: Kitawa WemoKitawa Wemo is the founder of an impact venture builder for early stage entrepreneurs, MAMA Social Ventures. She also currently manages Africa’s first Assistive Tech Accelerator, Innovate Now. For the past 7 years, Kitawa has supported entrepreneurs and hubs in bridging the access gap to investment and human capital by designing and facilitating practical skills that are focused towards growth. Kitawa enjoys mentoring and guiding business owners in identifying the gaps in their business models and navigating the “valley of death”. |