The talk show will focus on field experiences of Media Viability Consultants trained under the Media Futures EA project in collaboration with Ultimate Multimedia Consult, Innovation Village and Media Focus on Africa. They will be sharing insights from their consultancy work with media organisations around the country in supporting the development of viable business practices. This session will feature 4 of the 12 trained MV Consultants in Uganda along media house representatives. The event will be live-streamed on MCI’s YouTube channel and recordings will be made available on the same channel for later access.