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Webinar: Beyond the Ad – Exploring New Business Models for Media

July 6, 2021 @ 3:00 pm - 4:00 pm UTC+3

Across the African continent and globally, media organizations are looking for innovative ways to remain relevant in a period when technological disruptions have upended the business models for the sector. Breaking news is no longer a competitive edge and fake news has become a mainstream slogan contributing to the diminishing trust in the media.

It is clear that if digital media are to be sustainable in the current present and future, media organizations around the world, including those based in Africa will need to work hard to innovate new resourceful revenue streams. Based on this, Baraza Media Lab is putting together this panel discussion, as a first among many continued efforts to support new sustainable models for the media industry.

Our panelists for this discussion will include:

  1. Patrick Gathara – The Elephant
  2. Dr. Njoki Chege – Media Innovation Centre
  3. Ephraim Muchemi – IREX


July 6, 2021
3:00 pm - 4:00 pm UTC+3
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Dar-es-Salaam, Tanzania, United Republic of
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Baraza Media Lab
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