The Media Futures East Africa Project, jointly implemented by the Aga Khan University’s Graduate School of Media and Communications and DW Akademie, set out to investigate the state of innovation and media viability in Kenya, Uganda and Tanzania. The research was conducted in two phases. The first phase studied the ecosystem – the political, economic, social, technological and community environment – that East African news media organisations operate in at the national level, and reports can be found on the project website. The second phase of the research set out to examine factors at the organisational level that impact media viability and specifically analysed eight major variables which include: newsroom structure and resources, media ownership and business models, organisational capacity, innovation culture, journalism culture, financial trends and results, content quality and COVID-19. The data was gathered via an in-depth survey of media managers and journalists from a total of 437 media houses in Kenya, Uganda and Tanzania from 2020 to 2021. This report presents the results of that second research phase.