If you build it, an audience won’t necessarily come. Even if they do, there’s no guarantee they’ll stay on your site, or pay for whatever it is you’re selling. You need a plan for developing, attracting and engaging audiences to your media platform. Audience development seeks to grow and sustain a dedicated community of users, first by identifying what content they want and where they want it.
This workshop seeks to explore various concept such as: How to use the audience to grow engagement; How to leverage comments; How to encourage user generated content, and; What audience metrics to track.
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