“Invite the audience to participate in the content and ensure it is shareable.”
Invite the audience to participate in the content, make friends with relevant influencers, ensure the content is shareable and exciting to keep them coming for more. Hold contests with rewards and be a valuable member of the community by participating in key focus areas.
Beatrice Nyamari is an accomplished Marketing Executive with experience in content development, consumer experience, insight gathering, data analytics, brand development, internal and external marketing communications across diverse markets in Africa and beyond.
“Look around for the competition and then offer better or take a different approach.”
What is your target audience? You may need to conduct a survey to realize what exactly they need. Suffice to say look around for the competition and what they are offering. Then offer better or take a different approach. Once you understand your audience, then you can tailor your productions to suit their needs. That will ensure their loyalty. Always monitor your ratings.
Topi Lyambila is the CEO of Global Media Consult, a Media, PR & Communication Industry Organization helping people to enhance their public profiles either on Radio, TV or Stage and public speaking. He has previously anchored in Kenyan TV networks since the 1991.
“Collaboration with other content creators can help drive traffic.”
First and most importantly, understanding your target audience and reacting to something unique. Second. Consistency: The commitment to creating content on a predictable, so the audience knows when to come by for new content.
Collaboration with other content creators can help drive traffic. One must also dedicate time to sharing and promoting the content through different social media platforms to drive traffic towards the select media platform.
Terryanne Chebet is an entrepreneur, digital content creator & influencer with combined following of over 1.4M and over 15 years experience in media leadership and management. In 2020, she founded Africa’s Leading Ladies, a platform giving women access to learning, mentorship and networks.
Podcasts are gradually gaining traction in the East African media landscape. But what does it take to produce a captivating podcast that will have listeners drooling over the next episode? Three female podcasters from Kenya, Uganda, and Tanzania reveal their secrets to EAST Site writer Peter Oduor.