Articles


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Media Innovation Centre launches report on media innovation and media viability in East Africa

The report specifically analysed eight major variables which include: newsroom structure and resources, media ownership and business models, organisational capacity, innovation culture, journalism culture, financial trends and results, content quality and COVID-19.


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  by: Caleb Chuma
  04-Nov-22

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Maureen Mudi’s quest to make media a better space for journalists

Mudi, in her role as Media Council of Kenya regional coordinator in charge of Mombasa(covering the entire coastal region), has found herself at the forefront in advocating and fighting to protect journalists’ rights, culminating in her being awarded for her peace efforts in the run-up and during the 2022 general elections in Kenya.


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  by: Isaac Swila
  12-Oct-22

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Journalists’ experiences covering Kenya’s 2022 general elections

The 2022 general elections have been mentally draining for journalists, some of whom have had to stay on the campaign trail for over a year. Others have had to toy with the tough call of managing teams in the newsroom. East Site’s Isaac Swila and political writer Rawlings Otieno recount their experiences


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  by: Isaac Swila
  14-Sep-22

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How social media influencers shaped Kenya’s 2022 General Election

What role did social media influencers play in the election? What voice did they give in political discourses during and around the election period? And to what extent did political candidates involve the influencers in marketing their manifestos to sway votes in their favour? East Site writer Steven Omondi unpacks the details


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  by: Steve Omondi
  29-Aug-22

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Why audience research is crucial for Media Viability

The media industry is experiencing enormous transformation as new digital trends emerge. With the vast opportunities that the digital space offers, media owners and content producers must deliberately adapt to how the audience consumes content.


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  by: Moses Mutente
  27-Aug-22

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Opinion: Excavating the Truth through Fact-checking

With the increased Digital Technology at the palm of just anybody; there are a lot of information that distort whether deliberately or not highlighting the need of robust Fact0checking as Asha D. Abinallah explains


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  by: Asha D. Abinallah
  16-Aug-22

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Social Media: Where should journalists draw the line?

Is there a danger in media personalities having a vibrant social media presence? Assuming they have a massive media following, should they self-regulate and filter what they post? And when they engage with followers, should their opinions be taken as personal, or does it represent the journalist’s media house? East Site writer Isaac Swila explores


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  by: Isaac Swila
  02-Aug-22

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The pursuit of gender-inclusive reporting in East Africa

Media stakeholders are raising concerns over the lack of gender-inclusive reporting in East African newsrooms. They want concerted efforts to ensure more female journalists get equal opportunities like their male counterparts.


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  by: Isaac Swila
  15-Jul-22

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