EAST LIBRARY


Digital News Report 2020: Kenya



Digital News Report 2020: Kenya
Published by: Reuters Institute for the Study of Journalism, University of Oxford
Author: Newman N., Fletcher, R., Schulz, A., Andı, S., Kleis Nielsen, R., & Gicheru, C.
Year: 2020

Kenya’s media industry is one of Africa’s most robust and competitive. But how does it compare to the rest of the world? A Reuters Institutes’ annual survey sheds light on the Kenyan media market. It identifies the reach of the key media brands, social media usage, consumer habits and trust levels in the East African country as compared to 40 other nations across the globe.


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